As a visual journalist who loves exploring new frontiers in media, my journey with AI tools started with one goal: finding superheroes that could save time and turbocharge my productivity. I made a list, including tools focused on pre-production and marketing to post-production and admin, looking for areas that could help me save time and deliver a little extra 'oomph'. Once that was clear, it was time for the fun part - exploring the ever-growing array of AI tools.
Every tool I tested was a new adventure. I began cautiously. I tried one each for different tasks for a week or so - like drafting social posts or transcribing meetings - and kept an eye on how they tweaked my workflow, time management, and the quality of my work.
At this point, the team from Storyhunter, the freelance marketplace for video and photo creatives, reached out to me. My mission? To give a no-nonsense review of my top tools, pointing out where they shine and where they might need a bit of polish.
When it came time to turn all those notes into a blog post for their site, I wanted to keep it transparent and fair. I split up the post by the types of tasks - marketing, pre-production, post-production, and admin. I shared my experiences with the various tools in each category, highlighting to the ones that really stepped up and calling out those that didn't quite make the cut. I wanted to give you the real lowdown on the AI tools for freelancers, helping you figure out which ones you should spend your valuable time incorporating into your workflows and which ones to skip. After a few rounds of edits and tweaks, the result was the post below: your go-to guide for mastering freelance workflows with AI tools. Enjoy!