Course Description:
Level up your communications and marketing workflows with AI through this certificate course from UC Berkeley lecturer and AI expert, Peter Bittner, and teaching assistant, Kris Krug, CEO and founder of MØTLEYKRÜG Media and FATALE Festival. Starting with the fundamentals, this 6-week course consisting of one live 90-minute session per week guides learners towards mastery, ensuring you are equipped with the expertise to harness AI in cutting-edge, responsible, and impactful ways in the evolving world of storytelling.
You Will Receive:
Knowledge of Gen AI's impact on online media, from basics to advanced applications.
Hands-on experience with various AI tools for text, visuals, and workflow optimization.
Understanding of ethical and legal considerations surrounding AI in media.
Capstone project experience, cementing all the knowledge and skills acquired.
Plus:
Certificate and LinkedIn Badge to demonstrate your learning to employers and colleagues
Office hours with the instructor to help you apply AI tools in your professional workflows
Lifetime access to presentation recordings, reference materials, templates, and more!
6-month membership in The Upgrade Community to network with fellow professionals upskilling in AI, and exclusive monthly webinars to continue learning
What past students had to say about this course:
“I had a great experience. Peter is superb at walking through concepts and getting the students involved. I really liked that there was a strong emphasis on getting a lot of hands-on application of tools. Even if you've already been playing with AI for a while, I'd recommend his course to ensure you have a strong foundation to build on.”
— Pete Pachal, founder of Media Copilot & former tech editor at Mashable and PCMag
Peter is invested in the success of his students and network. Through this course I went from beginner to advanced. It was wonderful to be part of the first cohort of this course, and I have no doubt that with his dedication, care, and commitment to making a difference through emerging media and tech, The Upgrade will continue to grow!
— Nadine Mansour, Consultant & Integrated Marketing specialist (clients include Discord + Pfizer)
Peter’s course on AI Fundamentals was eye-opening! It was a privilege to attend his lectures for six weeks. Peter brings not only in-depth knowledge of the industry, but immense passion for each topic and for his students. Through the 1-on-1 coaching sessions, he was able to help me optimize some workflows that I now use almost every day!
— Zach Sneathen, Digital Marketing Strategist at RPCreativ
Dates / Times:
Start date: January 17th
Wednesdays at 7pm ET / 4pm PT for 90 minutes
Each class will be split between live lecture and hands-on exercises and activities.
Course Outline:
Week 1 (1/17): Laying the Groundwork - Introduction to AI & Media
Week 2 (1/24): Words & AI - Mastering Text-Prompting Techniques
Week 3 (1/31): More Than Just Words - Image & Video Generation with AI
Week 4 (2/7): Efficiency Unleashed - AI-Optimized Workflow & Productivity Hacks
Week 5 (2/14)*: Challenges & Solutions - Ethical, Legal, and Bias Considerations
Week 6 (2/21): The Mastery Module - Capstone AI Project
*Class this week may be held Monday 2/12, if there are Valentine’s Day conflicts
Course Cost: $1250
Discounts are available for NGOs, educators, freelancers and group sign-ups. Email peter@theupgrade.ai for details.
Who this course is for:
This course is for communications and marketing pros, journalists, creators, and those curious about learning the latest emerging media tools and techniques to enhance their communications and marketing workflows. If you have been hesitant to jump into AI or don't know where to start, this course is for you!
About the Instructor:
Peter is founder and CEO of The Upgrade. For the past 8 years, Peter has been a visiting lecturer of new media at UC Berkeley's Graduate School of Journalism and an instructor at the Advanced Media Institute, where he has taught emerging media. He was formerly a visiting instructor at CELSA-Paris Sorbonne. Additionally, Peter leads custom media workshops for organizations.
His photography and videography have been published on the front page of The New York Times and in CNN, Bloomberg, NBC, Reuters, Vox, Business Insider, Hearst Digital, Al Jazeera, Popular Mechanics, VICE News, and other major outlets. Peter is a Fulbright Scholar and has covered science, sports, travel, politics, and culture — and has a special knack for projects that get him outdoors and off the grid.
About the Teaching Assistant:
As CEO of MØTLEYKRÜG Media and Founder of FATALE Festival, I, Kris Krug, am thrilled to participate in the "AI Fundamentals for Professional Communicators & Marketers" workshop. With a career deeply intertwined with cutting-edge technology, especially in generative AI, my work has recently included a groundbreaking project with Wikimedia, exploring the future scenarios of digital knowledge through generative AI art. Based in the culturally vibrant EastVan, Vancouver, my journey as a "Techartist" combines technology and art to create unique digital narratives.
In this workshop, I'll share my insights on how generative AI is revolutionizing communication and marketing, drawing from my extensive background in photography, digital media, and content creation. My focus will be on demonstrating AI's transformative role in creative industries, a perspective enriched by my recent experience with Wikimedia's Generative AI project. Join me as we delve into the dynamic capabilities of AI in reshaping our industry and together navigate the exciting possibilities of AI in professional communication.
